Australia could possibly be set to obtain one more main Netflix-competitor in its ever-growing secure, with a neighborhood trademark submitting pointing to the arrival of HBO Max, an upcoming streaming service that is set to launch within the US early subsequent 12 months.
Based on the Sydney Morning Herald, Dwelling Field Workplace Inc filed the aforementioned trademark utility for the HBO Max identify in Australia final week, main some commentators to surprise how it will have an effect on the corporate’s present long-term licensing settlement with Foxtel in Australia.
Within the US, the upcoming streaming service will likely be host to an “in depth assortment of unique authentic programming (Max Originals) and the best-of-the-best from WarnerMedia’s monumental portfolio of beloved manufacturers and libraries,” in keeping with an official HBO announcement again in June.
If the service is certainly being readied for an Australian launch, its impending arrival raises plenty of questions. As an illustration, will Aussies get entry to the complete HBO lineup, together with favourites like Sport of Thrones and upcoming heavy-hitters like the brand new Watchmen sequence? Or will the service be restricted to unique Max Originals with a purpose to preserve the present Foxtel settlement afloat?
When it launches within the US, the service will even develop into the unique streaming residence for plenty of exhibits from The CW, together with the upcoming Batwoman sequence starring Ruby Rose and the Riverdale spin-off, Katy Keene. You possibly can try the service’s announcement trailer beneath.
Guardian firm WarnerMedia has additionally confirmed that HBO Max will boast all 236 episodes of the traditional sitcom Buddies at launch within the US, although it is unclear whether or not that may carry over to Australia, the place the present is a Stan unique.
After all, HBO Max will even need to deal with the highly-anticipated Disney Plus streaming service, which is anticipated to majorly shake up the streaming market when it arrives in Australia and New Zealand on November 19.